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To make way for progress, Google had to overpower out small guys. They did this very effectively by indexing more web and returning more relevant results for user queries. Their lack of frills and fast, concise answers lured in 84.7% almost all web searches between its homepage and partner sites in early 2004. This led Yahoo to place their name off Google's associated with partners and strike out on their own. Not by force, but through smarts Google prevails. Google's code of conduct is "Don't Be Evil".