Citadel, a doctor digital marketing agency, introduces an increased SEO service for plastic surgeons, concentrating on on-line visibility, client interaction, and technique growth. Lauren's concentrate on ROI and interest for finding the vital details that transform projects from good to terrific consist of establishing a grand range multivariate test structure utilizing fractional factorial evaluation for understanding ROI potential in digital media throughout Pfizer Rx brand names within the Pfizer for Living profile, and creating a forecast approach for anticipating ROI prior to media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her occupation as a company account person for a selection of pharma brands and later on led the advertising effort to introduce a first-of-its kind site in the glasses and eyecare area.

It was these very early tests that drove Underscore's focus on information driven programs and ROI dimension, a fundamental distinction in the industry. She thinks Underscore is the design for exactly how media and advertising firms should, and will, develop in the future.

While at Underscore, she invested three years teaching Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from Fortress Surgeon Digital Marketing media to retail purchase.