Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic advertising and marketing agency, reveals a broadened search engine optimization solution for plastic surgeons, focusing on on-line exposure, patient engagement, and method growth. Lauren's concentrate on ROI and interest for locating the crucial details that change projects from excellent to great consist of establishing a grand scale multivariate examination framework using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and establishing a projection strategy for predicting ROI before media investment.

A 25-year professional in the health care marketing and advertising room, Tracey started her career as a firm account person for an array of pharma brand names and later led the marketing effort to introduce a first-of-its kind website in the glasses and eyecare space.

It was these early tests that drove Underscore's concentrate on data driven programs and ROI measurement, a basic differentiation in the sector. She thinks Underscore is the model for exactly how media and marketing agencies should, and will, evolve in the future.

While at Underscore, she invested 3 years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they determined how to map Nielsen data to Yahoo's target market base and verify out ROI from digital media to retail purchase.