fortress surgeon digital marketing, a doctor electronic advertising and marketing agency, introduces a broadened search engine optimization solution for plastic surgeons, concentrating on online exposure, client interaction, and technique development. Lauren's concentrate on ROI and passion for locating the important details that change campaigns from good to terrific include developing a grand scale multivariate examination framework using fractional factorial analysis for comprehending ROI possibility in electronic media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a projection approach for predicting ROI prior to media investment.

A 25-year professional in the health care marketing and advertising space, Tracey began her career as an agency account person for a range of pharma brand names and later on headed the advertising and marketing effort to introduce a first-of-its kind website in the eyeglasses and eyecare room.

He leads a group of media approach, media planning, media buying and media execution professionals who collaboratively ensure that project goals are achieved in order to make the most of involvements and ROI. Lauren's career in electronic and media started in the 90's, equally as electronic became a sensible marketing network.

While at Underscore, she spent three years educating Search Engine Advertising at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they identified how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail purchase.