Citadel, a doctor electronic advertising agency, announces an increased SEO solution for cosmetic surgeons, focusing on on-line presence, individual involvement, and technique growth. Lauren's focus on ROI and passion for discovering the critical information that change projects from excellent to fantastic consist of establishing a grand scale multivariate test framework making use of fractional factorial analysis for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living profile, and developing an estimate method for anticipating ROI before media financial investment.

Among things Martin enjoys most regarding his role is the chance to research and recognize the nuances of both well-known and brand-new markets, and through growing his understanding of them seek the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI measurement, a fundamental differentiation in the market. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, progress in the future.

While at Underscore, she invested three years instructing Internet search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they identified how to map Nielsen information to Yahoo's target market base and prove out ROI from fortress surgeon digital Marketing media to retail purchase.