Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing company, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on on-line exposure, individual interaction, and practice development. Lauren's focus on ROI and interest for discovering the critical information that transform campaigns from good to wonderful consist of creating a grand range multivariate examination framework utilizing fractional factorial evaluation for comprehending ROI potential in electronic media across Pfizer Rx brands within the Pfizer for Living portfolio, and creating an estimate technique for predicting ROI prior to media financial investment.

A 25-year expert in the healthcare marketing and advertising room, Tracey began her profession as a company account individual for a selection of pharma brands and later spearheaded the advertising effort to release a first-of-its kind website in the eyewear and eyecare space.

It was these very early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic differentiation in the market. She thinks Underscore is the design for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Internet search engine Marketing at the WSE College in Krakow. One of her favorites memories of working at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.