Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing agency, introduces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, client involvement, and method development. Lauren's focus on ROI and interest for locating the essential information that change campaigns from great to wonderful include creating a grand scale multivariate test framework using fractional factorial evaluation for understanding ROI capacity in electronic media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection approach for anticipating ROI before media financial investment.

Among the things Martin enjoys most about his duty is the possibility to research study and recognize the nuances of both new and well established markets, and through expanding his understanding of them seek the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media buying and media implementation experts that collaboratively ensure that campaign goals are attained in order to take full advantage of roi and involvements. Lauren's occupation in electronic and media started in the 90's, equally as digital came to be a viable advertising and marketing channel.

While at Underscore, she invested three years teaching Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they determined just how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail acquisition.