Citadel, a specialist digital advertising and marketing agency, introduces an expanded search engine optimization service for cosmetic surgeons, concentrating on online exposure, person involvement, and method growth. Lauren's concentrate on ROI and interest for finding the vital details that change projects from excellent to excellent consist of developing a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI capacity in Fortress Surgeon Digital Marketing media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a projection method for predicting ROI before media investment.

A 25-year expert in the health care marketing and advertising space, Tracey began her career as a company account individual for an array of pharma brands and later spearheaded the marketing initiative to introduce a first-of-its kind portal in the eyeglasses and eyecare space.

He leads a group of media technique, media planning, media acquiring and media execution specialists that collaboratively ensure that campaign objectives are achieved in order to make the most of roi and interactions. Lauren's occupation in digital and media began in the 90's, just as electronic ended up being a sensible advertising network.

While at Underscore, she invested three years teaching Search Engine Marketing at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they determined just how to map Nielsen information to Yahoo's target market base and verify out ROI from electronic media to retail acquisition.