Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing firm, reveals an increased SEO service for cosmetic surgeons, focusing on on-line exposure, individual involvement, and practice growth. Lauren's focus on ROI and interest for discovering the critical information that change projects from excellent to wonderful consist of establishing a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI potential in electronic media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and creating a forecast technique for forecasting ROI before media financial investment.

A 25-year veteran in the health care advertising and marketing area, Tracey started her profession as a firm account person for a range of pharma brands and later headed the advertising initiative to introduce a first-of-its kind website in the glasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on information driven programs and ROI measurement, a fundamental differentiation in the industry. She believes Underscore is the version for just how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE College in Krakow. One of her faves memories of working at Underscore was years back, when they found out exactly how to map Nielsen information to Yahoo's audience base and prove out ROI from digital media to retail purchase.