Citadel, a specialist electronic marketing firm, introduces an increased SEO solution for plastic surgeons, concentrating on online presence, patient interaction, and method development. In her previous function as VP of Biddable Media Daga focused on the advertising and marketing of health and wellness & wellness brands via all lifecycle stages: beginning with scientific trial employment projects, via the pre-launch market-shaping, launch and advertising phase, ending with license expiration and advertising and Fortress Surgeon Digital Marketing sunsetting.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her career as an agency account individual for a variety of pharma brands and later on spearheaded the advertising effort to release a first-of-its kind site in the eyeglasses and eyecare space.

It was these very early tests that drove Underscore's concentrate on data driven programs and ROI dimension, an essential differentiation in the industry. She believes Underscore is the version for just how media and advertising companies should, and will, develop in the future.

While at Underscore, she invested three years teaching Search Engine Advertising at the WSE University in Krakow. Among her faves memories of operating at Underscore was years ago, when they figured out just how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail purchase.