Fortress Surgeon Digital Marketing, a specialist digital advertising and marketing firm, reveals an increased search engine optimization service for plastic surgeons, concentrating on on-line visibility, patient involvement, and technique development. Lauren's concentrate on ROI and passion for finding the crucial information that change projects from great to excellent consist of creating a grand range multivariate test structure using fractional factorial analysis for understanding ROI capacity in digital media across Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a forecast method for forecasting ROI before media investment.

Among the things Martin enjoys most about his role is the opportunity to research and recognize the nuances of both established and new markets, and with growing his understanding of them look for the Holy Grail of product-market fit.

It was these early examinations that drove Underscore's concentrate on data driven programs and ROI dimension, a basic differentiation in the market. She believes Underscore is the model for just how media and advertising and marketing companies should, and will, advance in the future.

While at Underscore, she spent 3 years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of working at Underscore was years back, when they found out how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail purchase.