Citadel, a Fortress Surgeon Digital Marketing electronic advertising company, introduces an expanded search engine optimization service for plastic surgeons, concentrating on on-line visibility, individual engagement, and technique development. In her previous duty as VP of Biddable Media Daga concentrated on the marketing of health and wellness & health brands via all lifecycle phases: starting from scientific trial employment campaigns, via the pre-launch market-shaping, launch and advertising stage, ending with license expiration and advertising and marketing sunsetting.

Among things Martin appreciates most regarding his role is the opportunity to study and understand the nuances of both well established and brand-new markets, and through growing his understanding of them look for the Holy Grail of product-market fit.

It was these early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She believes Underscore is the design for just how media and advertising and marketing companies should, and will, develop in the future.

While at Underscore, she spent 3 years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.