Citadel, a specialist electronic advertising agency, announces an increased search engine optimization service for cosmetic surgeons, concentrating on online presence, client interaction, and technique development. Lauren's focus on ROI and enthusiasm for finding the essential details that change projects from great to fantastic include establishing a grand scale multivariate examination structure making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living portfolio, and creating an estimate strategy for forecasting ROI prior to media investment.

A 25-year veteran in the medical care marketing and advertising room, Tracey began her career as an agency account individual for an array of pharma brands and later headed the advertising and marketing effort to release a first-of-its kind portal in the glasses and eyecare area.

He leads a team of media strategy, media preparation, media buying and media implementation experts who collaboratively ensure that campaign objectives are accomplished in order to take full advantage of roi and engagements. Lauren's profession in Fortress Surgeon Digital Marketing and media began in the 90's, equally as electronic came to be a viable marketing channel.

While at Underscore, she invested 3 years educating Search Engine Advertising and marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years back, when they figured out exactly how to map Nielsen data to Yahoo's target market base and confirm out ROI from electronic media to retail acquisition.