Citadel, a Fortress Surgeon Digital Marketing digital marketing firm, announces a broadened search engine optimization service for cosmetic surgeons, focusing on on-line presence, client engagement, and practice development. Lauren's focus on ROI and enthusiasm for discovering the critical information that transform campaigns from good to excellent include creating a grand scale multivariate examination framework utilizing fractional factorial analysis for comprehending ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living profile, and creating a projection strategy for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare marketing and advertising area, Tracey began her occupation as an agency account individual for an array of pharma brand names and later spearheaded the marketing effort to release a first-of-its kind website in the glasses and eyecare area.

He leads a group of media method, media planning, media buying and media implementation professionals who collaboratively guarantee that project goals are accomplished in order to take full advantage of roi and involvements. Lauren's job in electronic and media began in the 90's, equally as digital ended up being a feasible advertising channel.

While at Underscore, she spent 3 years educating Internet search engine Marketing at the WSE College in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out exactly how to map Nielsen information to Yahoo's target market base and show out ROI from digital media to retail purchase.