Citadel, a Fortress Surgeon Digital Marketing electronic advertising agency, introduces an increased SEO solution for cosmetic surgeons, focusing on on-line presence, individual engagement, and method development. Lauren's concentrate on ROI and enthusiasm for locating the crucial information that change projects from excellent to excellent include creating a grand range multivariate test structure making use of fractional factorial analysis for understanding ROI possibility in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and creating a forecast strategy for predicting ROI prior to media financial investment.

One of things Martin takes pleasure in most concerning his role is the opportunity to study and understand the subtleties of both brand-new and well-known markets, and with growing his understanding of them try to find the Holy Grail of product-market fit.

He leads a team of media method, media preparation, media buying and media implementation experts who collaboratively guarantee that project objectives are accomplished in order to make the most of roi and interactions. Lauren's career in electronic and media started in the 90's, just as electronic became a sensible advertising network.

While at Underscore, she spent three years instructing Search Engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of operating at Underscore was years earlier, when they figured out exactly how to map Nielsen data to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.