Fortress Surgeon Digital Marketing, a cosmetic surgeon electronic marketing agency, introduces a broadened SEO solution for plastic surgeons, concentrating on on-line exposure, person engagement, and method growth. In her previous function as VP of Biddable Media Daga focused on the advertising of health & health brands via all lifecycle stages: beginning with clinical test employment projects, via the pre-launch market-shaping, launch and promotional stage, ending with patent expiry and advertising sunsetting.

A 25-year professional in the medical care marketing and advertising room, Tracey started her job as a firm account individual for a variety of pharma brands and later led the advertising initiative to launch a first-of-its kind website in the eyeglasses and eyecare area.

It was these very early tests that drove Underscore's focus on data driven programs and ROI measurement, a fundamental distinction in the sector. She thinks Underscore is the model for just how media and advertising and marketing companies should, and will, evolve in the future.

While at Underscore, she invested three years showing Internet search engine Advertising at the WSE University in Krakow. One of her faves memories of working at Underscore was years ago, when they found out how to map Nielsen data to Yahoo's audience base and show out ROI from electronic media to retail acquisition.