Fortress Surgeon Digital Marketing, a surgeon digital advertising and marketing company, introduces a broadened SEO service for cosmetic surgeons, concentrating on online presence, person involvement, and technique development. Lauren's concentrate on ROI and enthusiasm for discovering the essential details that transform campaigns from good to great include developing a grand scale multivariate test structure utilizing fractional factorial evaluation for recognizing ROI capacity in digital media throughout Pfizer Rx brands within the Pfizer for Living portfolio, and establishing a projection technique for forecasting ROI prior to media investment.

A 25-year veteran in the healthcare advertising and marketing area, Tracey started her occupation as a firm account person for an array of pharma brand names and later on spearheaded the marketing effort to introduce a first-of-its kind portal in the eyeglasses and eyecare area.

He leads a group of media technique, media planning, media purchasing and media execution experts that collaboratively ensure that project goals are accomplished in order to optimize engagements and ROI. Lauren's job in digital and media began in the 90's, equally as electronic came to be a practical marketing channel.

While at Underscore, she invested three years instructing Search Engine Advertising at the WSE University in Krakow. Among her favorites memories of operating at Underscore was years ago, when they identified just how to map Nielsen information to Yahoo's audience base and verify out ROI from digital media to retail purchase.