Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing firm, reveals a broadened search engine optimization solution for cosmetic surgeons, focusing on on-line exposure, client involvement, and method development. Lauren's concentrate on ROI and enthusiasm for finding the critical details that transform campaigns from good to terrific consist of creating a grand scale multivariate test structure using fractional factorial evaluation for understanding ROI potential in electronic media throughout Pfizer Rx brand names within the Pfizer for Living portfolio, and establishing a projection approach for forecasting ROI before media investment.

One of the important things Martin appreciates most regarding his function is the chance to research and understand the subtleties of both well established and brand-new markets, and through growing his understanding of them search for the Holy Grail of product-market fit.

He leads a group of media technique, media preparation, media purchasing and media execution experts who collaboratively make certain that campaign goals are accomplished in order to make the most of roi and interactions. Lauren's career in electronic and media began in the 90's, equally as electronic came to be a practical advertising network.

While at Underscore, she spent 3 years instructing Search Engine Marketing at the WSE College in Krakow. Among her favorites memories of operating at Underscore was years earlier, when they found out how to map Nielsen data to Yahoo's audience base and prove out ROI from digital media to retail acquisition.