Citadel, a doctor electronic advertising and marketing company, announces an expanded search engine optimization solution for cosmetic surgeons, concentrating on online exposure, patient engagement, and method growth. Lauren's focus on ROI and interest for locating the essential information that transform campaigns from good to great include creating a grand range multivariate examination framework using fractional factorial evaluation for comprehending ROI possibility in electronic media across Pfizer Rx brands within the Pfizer for Living profile, and developing an estimate approach for anticipating ROI before media financial investment.

A 25-year expert in the medical care Fortress Surgeon Digital Marketing and advertising space, Tracey began her career as a company account person for a selection of pharma brands and later on pioneered the advertising and marketing effort to introduce a first-of-its kind website in the eyewear and eyecare room.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, an essential distinction in the industry. She believes Underscore is the version for exactly how media and advertising and marketing companies should, and will, progress in the future.

While at Underscore, she invested three years instructing Online search engine Advertising at the WSE College in Krakow. One of her faves memories of operating at Underscore was years back, when they determined how to map Nielsen data to Yahoo's audience base and verify out ROI from electronic media to retail purchase.