Fortress Surgeon Digital Marketing, a specialist electronic advertising and marketing company, introduces a broadened search engine optimization service for cosmetic surgeons, concentrating on online exposure, client interaction, and technique growth. Lauren's concentrate on ROI and passion for finding the essential details that change projects from excellent to great include developing a grand scale multivariate examination framework making use of fractional factorial evaluation for recognizing ROI possibility in digital media across Pfizer Rx brand names within the Pfizer for Living profile, and establishing a projection method for forecasting ROI prior to media investment.

One of things Martin appreciates most regarding his duty is the possibility to research study and comprehend the subtleties of both established and new markets, and through expanding his understanding of them try to find the Holy Grail of product-market fit.

It was these early tests that drove Underscore's concentrate on information driven programs and ROI dimension, a fundamental differentiation in the industry. She believes Underscore is the model for exactly how media and advertising firms should, and will, evolve in the future.

While at Underscore, she invested 3 years teaching Search Engine Marketing at the WSE University in Krakow. Among her faves memories of working at Underscore was years earlier, when they found out just how to map Nielsen data to Yahoo's target market base and prove out ROI from digital media to retail acquisition.