Fortress Surgeon Digital Marketing, a specialist electronic advertising agency, announces an expanded SEO solution for cosmetic surgeons, concentrating on on-line exposure, patient involvement, and technique growth. Lauren's concentrate on ROI and enthusiasm for discovering the critical information that change projects from great to fantastic consist of creating a grand scale multivariate examination framework making use of fractional factorial evaluation for comprehending ROI possibility in digital media across Pfizer Rx brands within the Pfizer for Living profile, and developing a projection strategy for predicting ROI prior to media financial investment.

A 25-year veteran in the medical care advertising and marketing area, Tracey started her career as a firm account person for a range of pharma brand names and later pioneered the advertising initiative to introduce a first-of-its kind portal in the eyewear and eyecare space.

It was these early examinations that drove Underscore's focus on data driven programs and ROI measurement, a basic distinction in the industry. She thinks Underscore is the version for exactly how media and marketing agencies should, and will, advance in the future.

While at Underscore, she invested 3 years showing Online search engine Advertising and marketing at the WSE University in Krakow. One of her faves memories of working at Underscore was years earlier, when they figured out how to map Nielsen information to Yahoo's audience base and prove out ROI from electronic media to retail acquisition.