I will be considering the story, story, and characters (for fiction) or the central argument or thesis (in non-fiction) and thinking about inquiries such as whether guide will appeal to its designated market, if the story is compelling and meaningful, whether the personalities are engaging, and if not what can be done to develop these things up.
Note that while developmental editing and enhancing, copy modifying, and checking are rather consistent within each category, editorial analysis prices are more variable, so read your calculations meticulously to make certain there are not a surprises later.
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